PEPSI | PEOPLE OF PEPSI
Together with Cave 76, I've worked on many Pepsi projects, especially for company-wide events. Above is a promo for "People of Pepsi," an Instagram page that highlights the diverse lives of Pepsi employees. For this project, I blended original animated graphics based on the campaign's branding, together with elements from an Instagram After Effects template. Templates, often feel too... "templatey." But as an experienced motion designer, slicing up templates and repurposing some of its elements, sometimes helps create something fun, unique, and on-brand in record time.
AGENCY: CAVE 76
ROLE: Motion Graphics
PRODUCER: Sophie Epstein
HEAD OF POST: Lizzie Minges
