CREMO | BRAND STORY
Like a professional barber, I'm always focused on the little details of a cut. This Cremo brand story film is centered around the timelessness of the barbershop. We used mock vintage film accent shots to drive the message home. There's a lot of nuance to pulling off the effect well, and just throwing a stock overlay on the footage always falls short. I loved fine-tuning the graininess, shakiness, scratchiness, blurriness, vignetting, and other added little imperfections that helped it feel just right.
AGENCY: CAVE 76 + Blue Wheel Media
ROLE: Editing, Graphics
PRODUCER: Sophie Epstein
DIRECTOR: Graham Burns
DP: Zach Cooper
HEAD OF POST: Lizzie Mingus
